Which Freelance Fields Are Growing? What 4 Years of Abillio Invoices Show

Which freelance skills are most in demand right now? Over the last four years, marketing and administrative support freelancers have doubled their share of Abillio, while the share of audio, photo and video has shrunk by almost half.

That is what the invoices Latvian freelancers have issued through Abillio show. We compared the same period, January to September, in 2023, 2024, 2025 and 2026. The total volume of paid invoices almost doubled over that time, so we look not only at how much each field has grown, but at its share of the total. That shows which fields are growing faster than the rest and which are falling behind.

This data does not reflect the whole Latvian market, only the freelancers who use Abillio. But these are real invoices, not a survey, and they show clearly where the demand is right now.

The most in-demand freelance skills right now

Marketing, advertising and PR is now the largest field on Abillio. From January to September, freelancers in this field invoiced almost three times as much as in 2023, and there are more than twice as many of them.

Administrative and customer support grew the fastest: there are more than five times as many freelancers in this field, and its share rose from 9% to 18%. Data and text processing and technical assistance grew the most. Part of the growth, however, comes from event and exhibition organisation, which Abillio counts under this field.

In IT, the number of freelancers barely changed, but the average invoice rose by more than 50%, from 921 to 1,397 euros. There aren’t more projects, but they are bigger.

Management, accounting and legal services and data science are small fields, but they are growing steadily. They are small niches with relatively few freelancers, so their numbers can swing considerably.

Fields whose share is shrinking

Audio, photo and video is still the field with the most invoices, and there are more freelancers in it this year than in 2023. But the total amount hasn’t grown, it has even shrunk slightly, and the field’s share has fallen from 29% to 15%. The average invoice dropped from 810 to 698 euros. More people are sharing a similar amount of money, which means more competition.

Creative services shrank the most: volume fell by more than half, and there are about a third fewer freelancers.

Event organisation is growing in euros (+34%) and has more freelancers, but more slowly than Abillio as a whole, so its share fell from 6% to 5%.

Transport is a small field that is shrinking in both amounts and people: there are about half as many freelancers in it this year as in 2023.

What this means for you

The data doesn’t tell us why fields are changing, but it shows the direction. A few practical takeaways:

• If your skills are among the most in-demand freelance skills, review your prices. Where demand is growing, clients are willing to pay more. You’ll find average rates by field in our article on freelance rates.
• If your field is shrinking, look for a neighbouring niche. For example, video and photo skills are useful in marketing, which is growing the fastest right now. You can offer the same work to a different audience.
• Bigger projects, not more projects. In IT and consulting, freelancers earned more without adding clients, because projects got bigger. If you have regular clients, consider offering a long-term contract or a larger project.
• Competition isn’t only bad news. Audio and video still has the most invoices, so the work is there. Specialising and having a portfolio that shows results, not just good-looking images, will help you stand out.

About the data

• Source: paid invoices issued through Abillio by freelancers who are Latvian tax residents. Amounts in euros, excluding VAT.
• Period: January to September of each year from 2023 to 2026, so the years are comparable.
• Field: based on the service the freelancer chose on the invoice. The same categories are used for every year.
• What the data doesn’t show: the whole Latvian freelance market. The number of Abillio users grew over these years, so we compare each field’s share, not just the amounts.
• In smaller fields (such as management and consulting, or data science), even a few large projects can change the numbers considerably, so treat their trends with caution.